Corridor’s courting of this new audience is working. While Snyder declines to talk numbers, everything indicates that the arrow is pointing up. In addition to Nordstrom, Corridor is now stocked at Mr. Porter, Bloomingdale’s, and Mohawk General. The brand also recently opened up a new store, its fifth, in New York's West Village. “We're doing well,” Snyder says.

That success is rooted, of course, in the clothing Corridor produces. The denim Aksland tries on is the platonic ideal of the dad jean. The fit is comfortably slouchy, the denim is light-washed, and the crotch is even pre-whiskered. This is no accident: the jeans are washed enough to look like they’ve been worn in over five years, according to Corridor’s website. The brand is built on products like this—objects designed to deliver style without the effort. The copy even boasts: “We've done the heavy lifting for you.” Aksland doesn’t end up buying the jeans—but, with a closet full of the brand’s seersucker shirts and flannels, he’s already a Corridor convert.